As a small business, you have to be a little bit selfish. Creating incredible products and services for your clients should also mean earning some nice profits for yourself. You can't keep your customers happy if you can't even keep the proverbial (or literal) lights on, right?
So when it comes to using digital marketing companies, you need to know: What is in it for you? How will all of these online strategies and Google Ads and social media posts actually change your business for the better? We are glad you asked. Here are some of the benefits that digital marketing companies like Distinct Web Design can bring to your business.
Digital marketing companies improve your ROI.
Let's start with the literal money shot: ROI. Every single marketing effort is gauged by these three little words: Return on Investment. The more money you can make above and beyond your financial investment, the more profitable your strategy, and your business, are.
Digital marketing companies excel at improving your ROI. And we know what you are going to say: How can they improve ROI when I have to spend money on their services? There are a couple of ways.
Digital marketing companies earn more sales.
First, digital marketing companies make it their business (pun intended) to increase your conversions. Google Ads, web design social media marketing campaigns, search engine optimization, blog articles, and more are all intended to drive traffic and conversions on your website. The more of those you get, the more profits you make.
And yes, good digital marketing companies can drive more than enough conversions to make their cost worth it. If you want cold, hard facts, just ask. We can give you case studies and data to show how much we have improved business for many of our happy customers.
Digital marketing companies save you money.
Yes, you have to pay digital marketing companies for their services. That doesn't mean you have to spend more money than you would have if you had never hired them.
Don't believe us? Consider the investment you would have to make if you embraced digital marketing on your own. You would have to take time away from growing your business to do the marketing yourself, or you would have to hire someone in house to do the marketing for you.
Add up those expenses. Chances are, hiring an affordable, small business minded digital marketing agency like Distinct is going to save you money and give you a better campaign than you could piece together by yourself.
Spending less money on sales plus making more sales equals a greater ROI. That is a tangible difference that already makes digital marketing companies look like a good idea.
Digital marketing companies can help you decide what strategies to pursue.
Digital marketing isn't just a great idea. It is critical to successfully marketing your business to your target audiences. Building an effective digital marketing strategy, however, requires some careful thought. Bringing LinkedIn to a Facebook fight, after all, isn't going to win you many customers.
Digital marketing companies have the experience and knowledge you need to identify the best blend of options for your company. Maybe you need a website refresh and a Facebook account. Maybe you need a brand new site and an aggressive Google AdWords campaign. Digital marketing companies can help you decide.
The right strategies will help you craft a digital marketing campaign that benefits your business and helps you stick to your budget.
Digital marketing companies help you understand the impact of your marketing efforts.
What happens if you start an AdWords campaign and then...crickets? How do you know which of 5 ads is driving the sudden uptick in website traffic? Which way of wording your CTA is most effective?
You need analytics in order to understand the impact of your marketing efforts, and in order to improve your campaign going forward. Digital marketing companies can provide you with these analytics for every aspect of your campaign. They can provide you with information about everything from which ads drove people to your site to which demographics are responding to which times of day are best for your ads.
In addition, digital marketing companies can help you to understand all of this information. They can help you decide how to act based on the data you collect. For example, they can help you A/B test ads so you can find the best words and images to use. They can help you target the right demographics and perfect your messaging. As a result, they can help your business maximize the benefits of your digital marketing campaign.
Digital marketing companies exist to help your business grow. Here at Distinct Web Design, we can help you with every aspect of your campaign, from creating a powerful website to setting up a Google AdWords campaign. Do not hesitate to reach out in order to enjoy an effective digital marketing campaign for your business.