Search engine optimization, otherwise known as SEO, is a digital marketing approach that uses the power of the search engines to improve your online visibility. The process involves using a number of strategies to get your website visible in the search results (preferably on the first couple pages of the search results).
When successful, SEO can improve the amount of traffic, leads, and conversions that your website enjoys. Sounds pretty profitable, doesn't it? And the best part is that it costs very little to implement. When you sign up for a Magic Support Plan with Distinct Web Design, you enjoy full SEO support. Here is what we offer you.
Keyword Research and Implementation
Keywords are the search terms that people use to find sources of information online. As a business, you focus your web pages on these keywords in order to tell search engines what your website is about.
For example, people might search for "Handmade pasta, Greencastle, IN." If your store specializes in handmade pasta in that area, you want to use that keyword in your SEO efforts because you want your store to show up in those search results.
When you receive full SEO support from Distinct, you enjoy our keyword research and implementation services. This means that we will work with you to identify the keywords that are most relevant to your business and to your target audience. Then, we will build these terms into your website, blogs, and landing pages. As search engines look over your site, they will be more likely to place your site in search results that are relevant to your customers, thereby improving your visibility in the search results.
Of course, your keywords have to go inside content. To that end, we will also help you develop incredible content that includes the right keywords and topics for your business. How do we do that? Here are just a few of the ways we can craft unique material for your site:
- Product Pages and Descriptions
- Blog Posts
- Landing Pages
- About Us Page
- Home Page
- Image Captions
- And more
Your website consists of more than just content and images. It also consists of metadata. This is material that helps to identify and describe your website and your individual web pages.
For example, title tags are the titles of web pages that show up in the search results. The descriptions of your website that appear underneath the title tags in the search results, captions, and even the URLs you choose for each web page can qualify as metadata.
Search engines take this data into consideration when deciding where to place your website in the search results. That is why we make sure to keep all of your metadata updated and filled with relevant keywords.
Analytics and Data
You need information to make good decisions about any part of digital marketing. SEO is no exception. You need to know how your keywords are performing, where your website visitors are coming from, how they are acting once they are on your website, and more.
With Distinct, we make sure to keep track of all your data. And we make sure that you understand that data and how it impacts your SEO efforts. With a clear picture, you can enjoy a more informed and successful campaign.
SEO can be a valuable part of your digital marketing efforts. Let us help you with full SEO support through our Magic Support Plans.