A proper online presence is not optional when starting a new business. If you're not able to make your way around websites and social media, you're going to find yourself struggling to keep up with others. To know where to start, there are a few things you need to prioritize. Make sure you cover these three online responsibilities when starting a new business.
Get a Professionally Designed Website
What your website looks like absolutely matters, even if you don't think it does. Think of the websites you frequent. You don't use them just because they're well-designed and easy to navigate, but those are assuredly factoring in you wanting to come back to them. You should get a professional to design and manage your site. Even if you have some experience, you don't want a website that's merely functional. It should be one that immediately wows with an impressive look. Do as much research into web designers as you can.
Build Up Your Location Pages
You can't expect to have any business if customers aren't aware of. There are all kinds of ways to promote your business and get the word out. You can expand your business' online presence by creating your own page on sites like Google My Business and Yelp so that the right information is provided when potential customers are looking for you. This should include things like your address, phone number, hours, and exactly what kind of business you are. There should also be photos of your business. Pay attention to reviews, as they can help you realize which parts of your business need the most attention.
Make It Facebook Official
Social media has changed the landscape of the internet forever. We're more connected than ever and the line between in-person and online relationships is almost completely blurred. Even if you have personal misgivings about social media, you need to use it for your business. Set up accounts on platforms such as Facebook, Twitter, and Instagram. Make sure you update these pages regularly with content that keeps your followers involved. Should you have a large business with many areas to cover, you might consider making one person the social media manager.
When you take care of these steps of creating an online presence for your business, things can pick up much faster. You'll have some fine-tuning to do along the way, but that can become easier as you grow more accustomed to curating the various online parts of your business. Take heed to these obligations as soon as possible, and you can greatly improve your results.