Social media is like a giant conversation. As a participant, you need to be a good conversationalist. Follow the basic rules of etiquette; be interesting, and give people space to talk.
A Google AdWords campaign is a wonderful opportunity to get your brand in front of the people who want your products or services. Even better, Google allows you to target your ads to certain demographics, based on location as well as on many other factors.
Let's face it: Marketing your small business is hard work. From managing tight budgets to fighting for online visibility, earning, and keeping, customers is no walk in the park.
Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your small business.
When I first started this adventure into digital marketing, I knew I wanted to focus on local businesses. There’s something incredibly satisfying about helping out one’s own local community. Small business owners are sometimes unaware of the wide range of benefits that digital marketing affords them. Regardless of industry or location, digital marketing will be a boon to your business. We live and work in a digital age, and digital marketing works. Let it work for you.
3 Essential SEO Tips for Small Businesses
Many small business owners feel overwhelmed by the challenge of getting their websites to show up in search engine results pages. While it is true that going head-to-head with big brands can be tricky, there are ways for small businesses to use search engine marketing to their advantage. Here are three SEO tips that can help a small business get noticed online.