The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers' reluctance to shop in person are making it increasingly difficult for small companies to attract business.
Video marketing is powerful. Just ask the consumer: 84 percent say they decided to purchase a product or service because of a marketing video. No wonder two-thirds of marketers use video in their campaigns.
Nonprofits change the world. To do so, they depend upon the support of donors and volunteers. They also depend upon their ability to reach their target recipients. A homeless shelter, for example, needs to be visible to the individuals who need its services.
A sound digital marketing campaign uses a number of strategies to get your business in front of potential customers. Social media marketing, search engine optimization, Google Ads, and more, all work together to create a powerful online presence. At the heart of every single one of these digital marketing strategies is content. The material you create, whether it be images, videos, or text, is what people will see and interact with when they engage with your business.
In 2018, Instagram introduced a new way to shop: Instagram posts that allowed consumers to purchase featured items directly from the Instagram app. Called shoppable posts, they boasted product tags that, when clicked, allowed consumers to buy the product without leaving Instagram.
What is the first thing to come to mind when you think about digital marketing? If videos did not make the list, you are not alone. Many businesses still think of online marketing as a series of banner ads and maybe a website.
In one important way, digital marketing is the same as it was at the beginning of 2019: It is still a critically important part of any company's marketing strategy. You might even be able to argue that digital marketing is more important now than ever before.
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.