The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers' reluctance to shop in person are making it increasingly difficult for small companies to attract business.
DIY projects are the perfect way to save a little money and learn a new skill. When it comes to web design, DIY is all the rage. DIY website builders (think Wix, Weebly, and Squarespace) promise beautiful sites that average business owners can build in their spare time.
Video marketing is powerful. Just ask the consumer: 84 percent say they decided to purchase a product or service because of a marketing video. No wonder two-thirds of marketers use video in their campaigns.
A sound digital marketing campaign uses a number of strategies to get your business in front of potential customers. Social media marketing, search engine optimization, Google Ads, and more, all work together to create a powerful online presence. At the heart of every single one of these digital marketing strategies is content. The material you create, whether it be images, videos, or text, is what people will see and interact with when they engage with your business.
In 2018, Instagram introduced a new way to shop: Instagram posts that allowed consumers to purchase featured items directly from the Instagram app. Called shoppable posts, they boasted product tags that, when clicked, allowed consumers to buy the product without leaving Instagram.
In one important way, digital marketing is the same as it was at the beginning of 2019: It is still a critically important part of any company's marketing strategy. You might even be able to argue that digital marketing is more important now than ever before.
One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them.