Organizations that focus only on saving money by not spending it, however, will miss the opportunity to enjoy professional, and cost-effective, solutions.
One of these solutions is hiring a WordPress developer to provide support for their site.
The amount of money you can expect to pay a WordPress developer will depend on many factors, including the following:
- Tasks required
- Maintenance plan
- Customization level
- Additional services (i.e. marketing, SEO)
No matter which services you use however, you can expect this professional to save you money over time. Here is how.
Downtime costs small businesses a whopping $10,000 an hour on average. Larger businesses can expect to lose even more per hour.
This lost money comes in the form of lost website visitors, leads, and sales. Often, a visitor who leaves your site because it is down will never return.
The lost trust that occurs when a visitor cannot access your site may even lead to business-losing negative reviews online or negative personal references between visitors and their networks. Downtime is costly.
Professional WordPress support saves you money by reducing the amount of downtime, and associated costs, that your website experiences.
Expect your WordPress developer to save you downtime costs in the following ways:
- 24/7 availability
- Professional troubleshooting
- Professional and modern resources for issue resolution
- Regular and on-time maintenance
- Prompt resolution of minor issues before they lead to major downtime
By preventing extensive downtime, your professional WordPress support can quickly pay for itself in saved costs.
An experienced WordPress support professional can save business owners valuable time that they can use to grow their businesses.
For example, building a custom WordPress site can take a professional 40 hours to complete (or more, depending upon the size and complexity of the project). It would take a small business owner much longer. Monthly maintenance of a WordPress site can take several hours a month, even if no major problems arise.
Additional issues, such as dealing with broken links, page errors, slow load times, or security problems, can take even more time. Chances are, in order to complete all of this work, you would need to take time away from your many other important responsibilities.
Using a WordPress developer to complete this work allows you to spend that time building your business. The work you do in those hours brings in money for your business, not just in the short-term but in the long-term, as you build brand awareness and trust among your target audiences.
As a result, you should consider the money you spend on WordPress support as an investment, not as an expense. Ultimately, that investment more than pays for itself as you use your saved time to grow your company's bottom line.
The quality of your website will have a big impact on how visitors respond to your site. A professional, intuitive, and engaging site will create a user experience that encourages consumers to dig deeper and take action. A site that looks outdated, is difficult to navigate, or that works inconsistently, on the other hand, will discourage visitors from staying long.
Unfortunately, DIY websites are often more like the latter site than the former. They often look similar to other websites, thanks to their use of templates. That lack of uniqueness makes it more difficult for the company to stand out in consumers' minds.
In addition, DIY or unsupported WordPress websites often lack important functionality, use boring stock images, load slowly, have broken links, display page errors, or have other issues that make them less appealing to visitors.
Custom WordPress development and support saves you money by creating the professional site that will convert visitors into paying customers.
You can expect the following business-winning features from a site designed and maintained by a WordPress professional:
- Vibrant, branded design
- Unique images
- Custom functionality
- Intuitive navigation
- Professional and engaging feel
- Ample, eye-catching white space
- Clear calls to action
- Web design best practices
- Compliance with modern design trends
- Working links and pages
- Clear messaging
- Fast load times
- Accessible analytics
- Search engine optimization compliance
Your high-quality website will be totally unique and consistently speedy, modern, and attractive. It may also show up more often in the search results, thanks to its SEO-friendly design. The result? The ability to attract and retain more consumers, which leads to profits that allow your investment in WordPress support to more than pay for itself.
It can be easy, as a small business, to feel constrained by your small budget. DIY website support might fit within the budget, but it does not always allow you to integrate the features you need.
Professional WordPress developers, on the other hand, give you access to innovative solutions to your website needs. Their creativity makes it possible to craft the website you desire within the budget you have.
A WordPress developer can provide this support because of their access to tools and expertise that make cost-effective solutions possible. Instead of discarding your ideas for your website because they are too expensive, get WordPress support that can implement these ideas while saving you money. Enjoy more website features for less.
WordPress support and development is a financial investment. You will spend more on it than you would have if you had adopted a DIY approach to the work.
This financial investment, however, has the potential to save you a significant amount of money over the long-term. By decreasing the amount of downtime your website experiences, saving you time that you can reinvest in your business, improving the quality of your site, and developing cost-effective solutions, a WordPress developer can create a beautiful, functional, affordable, and profitable website for your business.
Here at Distinct Web Design, we pride ourselves on our high-quality and creative custom WordPress development. We have helped many small business clients affordably achieve the online visibility that they need. If you would like to access the same level of support for your site, feel free to reach out. We look forward to the opportunity to help you create a powerful WordPress site that saves, and earns, you money.